Maurice Lacroix

Maurice Lacroix: young business but still a global player!

In 1961 Dr. Peter Brunner founded Maurice Lacroix. The company was purchased by Desco von Schulthess shortly after, which is a well-established organization based in Zurich, Switzerland. The new management produced private label watches for others. But in 1975 the enterprise established its own creation under the name Maurice Lacroix in Austria. Only one year later, they entered the Spanish market. Afterwards the success story continued. In the 1980s they expanded their marketing strategy, a factory was bought where the cases should be produced and in the 1990s Maurice Lacroix made the international break through – not least because of the watches’ caseback made of glass, which the label offered first. In 2001 the company became independent.

Luxury watches by Maurice Lacroix

The caseback made of glass, which already was mentioned, really is an attribute associated with Maurice Lacroix. Numerous assortments do come with this special feature, but the luxury timepieces offer more: leather straps, watchbands made of stainless steel – some of them are gold plated and cases in rounded or angular shape. All watches of course come with the famous “M” on the clock face, some wristbands are decorated with the emblem as well. Special features like water resistance, moon calendar, sub second or date window characterize these luxury timepieces and make them a precious companion for every occasion.

uhrinstinkt – an enormous range of high class timepieces

You are interested in luxurious timepieces by Maurice Lacroix? uhrinstinkt offers an enormous range of high class watches – explore the different products and find your favorite. The Watchfinder makes it even easier for you: just enter your priorities and select your future wristwatch out of a smaller variety. No matter how you decide, one thing is for certain: We offer great service. We accept certain payment methods and you can select the one you like the best. Even cash and carry is possible.

If there are any questions or suggestions, don’t hesitate to contact us. Our service team is happy to help you via Phone or Mail.

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Maurice Lacroix: young business but still a global player!