2007
Founding
The Uhrinstinkt brand is born
We bring the finest luxury watches online at fair prices — as one of the first German online shops for haute horlogerie.
About us
Where passion became vision
We are Mario Bößl and Maximilian Schmidt — founders and managing directors of Uhrinstinkt. Our story is the story of two collectors with a clear vision: to lead the purchase of luxury watches into the digital age, with full transparency, first-class service and fair conditions.
Our vision
When we founded Uhrinstinkt in 2007, we were among the first German online shops with the courage to make the world of haute horlogerie accessible online. To this day, as the sole shareholders of Prestige Luxusuhren GmbH, we remain the faces behind the brand.
Mario Bößl & Maximilian Schmidt · Founders
Our journey
Three milestones, one path
What began as an idea between two watch collectors is today an established premium house with an international clientele.
2016–17
Structuring
Prestige Luxusuhren GmbH
The foundation for our growing international trade — as a commercial specialist dealer with all the standards of a premium house.
2019
Choice of location
Headquarters in Schwabach
A secure, central location for our logistics, our master workshop and personal customer service.
Our principle
Since day one, our principle has been uncompromising: you should be able to **buy luxury watches affordably online** — without sacrificing a single percent of service, security or expert advice. We share the passion for every mechanical masterpiece that leaves our house, and are proud to bring it into your collection.
Since 2007
Ready to find your next watch?
Discover our collection
More than 2,000 carefully curated timepieces are waiting to become your next collector's piece.
