Rado True

Crafted in high-tech ceramic, it captivates as an automatic or quartz watch, yet remains understated in the best sense even as an Open Heart Automatic or with a diamond setting. Design, color choices, clever complications – the ever-chic Rado True, the especially slim True Thinline and the charismatic True Square are understated luxury, and that is why they remain unwaveringly popular.

High-performance materials

With the Rado True, the brand once again showcases its passion and expertise in the use of high-tech ceramic. This model combines the legendary scratch resistance and light weight of ceramic with a classic round design that can hardly be surpassed in terms of simplicity and timeless elegance. Understated, elegant, forward-looking – discover these Rado watches in person and experience the very essence of minimalist perfection!

Metallic shine thanks to the plasma process

The characteristic metallic aesthetic of the True collection, available in various levels of brightness, originates from the patented plasma process. In this process, gases are activated at extreme temperatures of 20,000 °C in order to give the standard white ceramic a shimmering shine. The end result is a robust surface that retains its radiance even after years of use.

The ceramic bracelet of the True, seamlessly integrated into the case, is likewise refined by the plasma process. It not only offers an exceptional wearing comfort, but also scores points for skin compatibility and the ability to quickly adapt to the wearer's body temperature. Inside the slim watch, depending on your choice, a quartz or automatic movement is at work, both representative of the renowned Swiss art of watchmaking.

From the beginnings to perfection: the history of Rado before the True

Rado, founded in 1917 in Lengnau, Switzerland, has always distinguished itself through its appetite for innovation and pioneering spirit. The brand introduced numerous groundbreaking technologies to the watch industry, but one of its most significant achievements remains the introduction of high-tech ceramic into watchmaking. In the 1980s, Rado revolutionized the market with the Integral and Ceramica collection – and thus watches, like the True today, that were made entirely from this innovative material. This commitment to materials research and design excellence is reflected in every Rado watch and underscores its position as a leading innovator in the world of luxury watches.

Simplicity meets variety

The dial of the True offers a wealth of color and design options. Matte black radiates a discreet dominance, while variants in blue or green with a sunburst finish embody timeless elegance. Some models are also available with an exquisite diamond setting, while a simple date display can be found in almost all variants.

Buy your Rado True at Uhrinstinkt

Make your dream of owning a Rado True, Square or Thinline come true at an attractive price at Uhrinstinkt. Enjoy the extensive range of services offered by our online shop. Since 2007 we have specialized in luxurious watches and guarantee maximum security standards throughout the entire ordering process. Do you have any questions? We are happy to assist you. And not to be forgotten: with our installment purchase by easyCredit, we offer a flexible and transparent alternative to paying in cash.