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Watches and Wonders 2025: New Releases and Reimagined Icons

Watches and Wonders 2025: Innovationen und Ikonen neu gedacht

Fiona Knapwerth |

Geneva, April 2025

This year, the world's most important watch fair was more diverse and creative than ever before. Brands such as TAG Heuer, Tudor, Grand Seiko, Hublot and Bell & Ross unveiled groundbreaking designs, new materials and technical finesse.

TAG Heuer Formula 1 – The Sporty Comeback

For 2025, TAG Heuer breathes new life into its legendary Formula 1 line. The new collection pairs bold colors – including blue and racing green – with a modernized 38 mm stainless steel case. Also new is the solar-powered quartz movement, which combines sporty performance with sustainability. A must-have for motorsport fans and streetwear enthusiasts alike.

Tag Heuer Formula 1 Solargraph 38mm, reference WBY1113.BA0042Tag Heuer Formula 1 Solargraph 38mm, reference WBY1112.BA0042Tag Heuer Formula 1 Solargraph 38mm, reference WBY111A.FT8106

Tudor – Black Bay 58 & New GMT Models

Tudor showcased two highlights in 2025: first, new versions of the popular Black Bay 58 with burgundy dials that blend sporty elegance with understatement. Second, Tudor introduced new Black Bay GMT models with vivid color accents and a revised movement – perfect for frequent travelers with a sense of style.

Tudor Black Bay 58

Grand Seiko Evolution 9 Collection – Precision and Innovation

In 2025, Grand Seiko sets new standards with the launch of the Spring Drive Caliber 9RB2, which offers a remarkable accuracy of ±20 seconds per year. The movement debuts in two models:​

  • SLGB001: A 37 mm case in 950 platinum with an elegant blue dial, limited to 80 pieces

  • SLGB003: A 37 mm case in high-intensity titanium with a silver dial.​

Both models feature a new micro-adjustment system in the clasp that allows the bracelet to be adjusted by up to 6 mm.

Hublot Big Bang Unico Water Blue Sapphire

Hublot continues its focus on bold materials, presenting a case in water-blue sapphire crystal. The skeletonized movement and sporty, futuristic look make this watch an eye-catcher on any wrist.

Hublot Big Bang Unico Water Blue Sapphire 44 mm, reference 421.JL.4890.RT

Bell & Ross BR 03 Skeleton Black Ceramic

Bell & Ross impressed with a new version of the BR 03 – crafted from black ceramic. The integrated strap, the square case and its urban elegance meet the robustness of an automatic movement built for everyday life in the city.

Conclusion

Watches and Wonders 2025 was a celebration of diversity: whether technical masterpieces or poetic design approaches, the new releases showed that the future of watchmaking remains vibrant and innovative.