This year’s leading watch fair was more dynamic and creative than ever before. Brands like TAG Heuer, Tudor, Grand Seiko, Hublot, and Bell & Ross presented groundbreaking designs, new materials, and technical brilliance.

TAG Heuer Formula 1 – A Sporty Revival

TAG Heuer brought its iconic Formula 1 line roaring back in 2025. The updated collection features bold colors like racing green and electric blue, housed in a sleek 38mm stainless steel case. A new solar-powered quartz movement delivers precision with an eco-conscious twist – perfect for motorsport lovers and street-style fans alike.

Tudor – Black Bay 58 & New GMT Releases

Tudor delivered two major highlights in 2025: First, fresh Black Bay 58 versions with bordeaux dials that blend sporty flair with minimalist design. Second, Tudor introduced updated Black Bay GMT watches, featuring bold colorways and a refined movement – ideal for travelers who appreciate a dash of distinction.

Grand Seiko Evolution 9 Collection – Precision Meets Innovation

Grand Seiko pushed boundaries in 2025 with the debut of the Spring Drive Caliber 9RB2, offering an incredible accuracy of ±20 seconds per year. This movement premiered in two standout models:

• SLGB001: A 37mm case in 950 platinum with a deep blue dial, limited to just 80 pieces.

• SLGB003: A 37mm case in high-intensity titanium with a crisp silver dial.

Both timepieces are equipped with a newly developed micro-adjustable clasp, allowing for a precise 6mm adjustment to enhance wrist comfort.

Hublot Big Bang Unico Saxem Water Blue Sapphire

Hublot pushed forward with bold materials by presenting a water blue sapphire glass case. A skeletonized movement and futuristic sportiness make this piece a true wrist statement.

Bell & Ross BR 03 Skeleton Black Ceramic

Bell & Ross made a bold statement with the new BR 03 in black ceramic. The integrated bracelet, square case, and urban elegance pair perfectly with a tough automatic movement made for modern city living.

Conclusion

Watches and Wonders 2025 was a celebration of innovation and diversity. Whether showcasing mechanical marvels or design poetry, the novelties proved that the future of watchmaking is bold, beautiful, and full of potential.

Der Beitrag Watches and Wonders 2025: Innovations and Icons Reimagined erschien zuerst auf Uhrinstinkt Magazine.

Watches and Wonders 2024: A look into the future

In 2024, Watches and Wonders Geneva takes center stage as the premier destination for luxury watches with an unparalleled selection of 54 brands. From industry giants such as Rolex and Patek Philippe to boutique manufacturers such as Lange & Söhne and Nomos, the fair showcases the diversity and ingenuity of the modern watch industry.

Mit dem Laden des Videos akzeptieren Sie die Datenschutzerklärung von YouTube.
Mehr erfahren

Video laden

YouTube immer entsperren

Despite the size of the event, industry insiders express concerns about market saturation and changing dynamics. With brands such as Vacheron Constantin and Patek Philippe re-evaluating their distribution strategies, the landscape of the luxury watch market is undergoing significant changes. Despite these challenges, innovation remains paramount. Brands are introducing revamped collections that combine tradition with modernity. Ulysse Nardin continues to set new standards with its high-tech materials and caliber designs, while Nomos makes its Watches and Wonders debut with a vibrant color palette for its iconic Tangente model.

Comparison with Watches and Wonders 2023

In contrast to the inclusive spirit of Watches and Wonders 2023, the 2024 show marks a significant evolution in terms of scale and complexity. While both events showcase the latest innovations and trends shaping the world of luxury watches, Watches and Wonders 2024 is evolving into the largest luxury watch fair with an expanded exhibitor roster and a diverse offering. As the industry navigates the currents of change, Watches and Wonders continues to serve as a barometer for the ever-changing landscape of luxury watchmaking, captivating aficionados with its blend of tradition, innovation and timeless elegance.

Discover novelties at Uhrinstinkt

Discover the novelties of Watches and Wonders 2024 here at Uhrinstinkt. We present the novelties of the different brands in our magazine articles. Take a look at our article about the new watches from TAG Heuer or browse through our website and find your new favorite watch there.

Der Beitrag Watches and Wonders 2024 erschien zuerst auf Uhrinstinkt Magazine.

The countdown is on: On March 27, 2023, the Geneva Watches & Wonders watch fair will open its doors for the second time as a presence event. After the brilliant success of the 2022 edition, what is now the most important event in the Swiss watch industry is all about growth and openness. The sensation: for the first time, the fair will welcome the general public in addition to trade visitors.

49 brands – bigger than ever before

In the spring of 2022, excitement is high when, after a forced break of two years, a large, physical watch fair takes place again in Geneva. Although the long-awaited Watches & Wonders, with its nearly 22,000 visitors, does not reach the dimensions of the defunct Baselworld, which set a record attendance of 150,000 people in 2015, the successful starting shot into a new era of watch fairs had been fired. 38 brands, among them the biggest names from Zenith to Patek Philippe, presented their novelties to the international audience.

With relief and optimism followed the certainty: There will be a successor with the W&W 2023. At the moment, the hot preparation phase is underway, so we are not yet able to provide you with any exact information on the program of the trade show or even the new watches. What is certain, however, is that the event will grow noticeably with 49 exhibitors and is pleased to welcome 13 new faces compared to last year’s edition. Only two manufacturers are leaving the fair. The full list of participating brands can be found on the official website; among the most notable companies are:

– Bell & Ross (new)

– Chanel

– Frederique Constant (new)

– Grand Seiko

– Hublot

– Oris

– Patek Philippe

– TAG Heuer

– Tudor

– U-Boat (new)

– Zenith

– Rolex

Two visitor days for the general public

Watches and Wonders 2023 will be held for a full week: from Monday, March 27 to Sunday, April 2. While the first five days are reserved for trade visitors (press, retailers, invited guests), the final weekend brings a grandiose innovation for all enthusiasts: Watches & Wonders 2023 Geneve will present its watches to the general public. For the first time, any ordinary mortal can buy a ticket and become part of the experience at Geneva’s Palexpo site. To make the visit a success, the following points should be noted:

1. Tickets can be ordered exclusively online on the trade show website (www.watchesandwonders.com) from early February 2023.
   The price is 70 Swiss francs (currently 71 euros) per person. It is a one-day ticket, which can be purchased either for Saturday, April 1 or Sunday, April 2. The opening hours are in each case from 8:30am to 7pm.

Great cooperation of Rolex, Patek and Richemont

Building on the success of the previous Watches & Wonders Geneve, three of the main participants join forces for a new project: Rolex, Patek Philippe and the Richemont Group create the so-called Watches and Wonders Geneva Foundation (WWGF), a non-profit organization with the aim of promoting the “excellence of watchmaking” globally through physical or digital watch as well as jewelry exhibitions. A board of directors will be created to manage the WWGF, with Rolex CEO Jean-Frédéric Dufour serving as chairman and Emmanuel Perrin (head of the Richemont watch division) as vice chairman. At the same time, Matthieu Humair, the current CEO of the trade show organizer FHH (Fondation de la Haute Horlogerie), moves into the position of Chairman of the Board of the new foundation.

The fact that the rising fair will present its novelties in 2023 not only in Geneva is part of the concept: in addition to the Watches & Wonders “Geneve”, there is a fair of the same name in the Chinese province of Hainan, which will open its doors in the two cities of Sanya and Haikou over a full three months (December 2, 2022 to February 28, 2023). The event underlines the enormous importance of the Asian market for almost all luxury brands. However, while watches from 49 brands will be presented in Geneve, W&W 2023 in Hainan counts only 13 houses, which exclusively cover the upper luxury segment. Those who want to experience Oris, Hublot, Grand Seiko and many other houses cannot avoid a visit to Switzerland.

Major brands that do not participate

Despite all the good news surrounding Watches and Wonders 2023, we cannot attest to the completeness of the brand lineup that was found in the best years of Baselworld. In addition to Breitling, the entire Swatch Group is missing, having not entered a major watch show since its cancellation at Baselworld 2019. For visitors, this means that in addition to affordable manufacturers like Tissot, Hamilton and Certina, Omega and high-end greats from Breguet to Blancpain are notably absent. We also miss Audemars Piguet at Watches and Wonders 2023.

Despite the considerable gaps, the organizer has succeeded in putting together a wide variety of brands for different tastes and price ranges. We are looking forward with particular excitement to the price-performance hits from newcomer Frederique Constant, but the exotics from Bell & Ross and U-Boat should also spice up the overall picture of the watch fair compared to last year. Those who like it fine will drop by Chanel, Chopard or Ulysse Nardin. Lovers of the sporty will get their money’s worth at TAG Heuer, Tudor and Co.

Is it necessary to visit the Watches and Wonders 2023?

The possibility of a private visit is a novelty in the Swiss watch fair world and confronts many enthusiasts with the question: Is the trip to Geneva worth it? The fact is: Neither the 70 franc entrance fee nor the journey or even the overnight stay in the Geneva area at the time of the fair are particularly inexpensive. On the other hand, Watches & Wonders attracts visitors with an overall package that makes the mouths of die-hard watch freaks water: Not only the great variety of brands, which, in addition to trying on brand-new luxury watches, allows for exciting technical discussions and contacts with other enthusiasts, but also the spectacular presentation of the fair on the Palexpo grounds and most likely an exciting supporting program make the event worth seeing. As a visitor, you will be able to talk about the experience for a long time to come and perhaps get to know your next dream watch up close.

Those who can’t make it will be able to enjoy extensive coverage with interviews, videos and articles on the Internet. Our magazine will be back after the watch fair to sum up the most important news of the fair.

Der Beitrag Watches and Wonders 2023 erschien zuerst auf Uhrinstinkt Magazine.

Live presentation with brilliant success: The Vienna Watch and Jewelry Fair 2022 (Wiener Uhren SCHAU 2022) records high visitor numbers, exciting presentations and a large number of prominent exhibitors. With the concept of a strong product focus instead of elaborate staging, the young event is becoming a permanent fixture in the international watch industry and can look forward to a secure continuation in 2023.

The new magnet for international watch fans

Following the demise of Baselworld, successful alternative trade fairs are establishing themselves throughout Europe: Geneva Watch Days, with its decentralized concept, is celebrating its third triumph in 2022, Watches & Wonders is equally heading towards a promising future, and in Vienna a new Mecca is just blossoming for watch lovers around the world. After its debut in 2021, the Vienna watch fair 2022 (as part of the “Presse” show) will open its doors for the second time in the new media district of the Austrian capital and will impress exhibitors and visitors alike across the board. Held in the imposing Marx Hall from November 04 to 06, 2022, the event relies on a more personal, simpler concept compared to the former Baselworld, which was known for elaborate buildings and enormous costs until its last staging in 2019.

Over 100 brands and 9,000 visitors

The dimensions of the Vienna watch fair 2022 are manageable compared to other watch fairs: The event is not characterized by thousands of exhibitors and six-figure visitor numbers, but by a cozy atmosphere with around 100 booths and 9,000 guests. The quality is high. The organizers manage an attractive balancing act of major watch brands and important manufacturers in the jewelry sector, which leads to a gratifyingly high proportion of female guests and emphasizes the diversity of the watch fair. However, die-hard watch lovers will get their money’s worth the most, as a selection of the most important brands demonstrates. In addition to brands with a traditionally great reputation, such as Girard-Perregaux, Zenith or Chopard, the fair welcomes no less than four major German manufacturers.

Thus, the booths of Junghans, Mühle Glashütte, Nomos Glashütte and Union Glashütte were well attended. Union Glashütte was not the only representative of the Swatch Group, which demonstrated the market size with other stands, such as those of Mido, Tissot, Rado, Hamilton or Longines. The stands of Ebel, Oris and Grand Seiko were also very popular.

The pleasing thing about this brand world is that all price classes are represented in a healthy mix. So unlike the former SIHH, which focused heavily on the high-end, and WatchTime Düsseldorf, which tends to focus on down-to-earth brands, enthusiasts of all purses will get their money’s worth at the Vienna watch fair 2022. An additional advantage is that the watch fair will be held as part of the larger “Press” show with a total of five theme worlds. In addition to watches & jewelry, visitors can also explore design, crafts, travel and mobility, making for a varied day out.

Focus on personal conversations

After the end of the pandemic, the Vienna Watch and Jewelry Fair 2022 is one of the first industry events ever to enable classic watch fair feeling without restrictions. Even during 2020 and 2021, many critics claimed that the physical trade show concept was dead and would be supplanted by online formats in the future. The proof to the contrary will be provided by the watch fair: Visitors and exhibitors alike are thrilled by the up-close experience; in the end, the difference between trying on real watches and seeing photos on a screen is just huge. In addition to the opportunity to experience valuable watches with all their senses, attendees especially appreciate personal conversations: talking on the spot with product developers, owners and brand managers makes the Vienna Watch Fair 2022 a lively experience instead of a sober presentation.

Attractive supporting program

The event is given additional power by an appealing supporting program that offers visitors entertainment as well as specialist discussions. In the Watches and Jewelry World of Experience, a total of three panels will entice visitors to explore on November 5: At 1:00 p.m., the program will begin with the design of jewelry, its role as an investment object and the question of how to determine the value of fine pieces of jewelry. Afterwards, lovers of horology at the Vienna Watch Fair 2022 will get bright-eyed: starting at 14:00, the role of independent, authentic watch brands for retailers and clientele will be highlighted. The third panel, which will focus on the establishment of a new watch brand, will also be received with great interest by visitors. The integration of a supporting program shows that the Vienna Watch and Jewelry Fair 2022 has successfully learned from the innovations of major predecessor shows. However, it is by no means a copy of Watches & Wonders in miniature form: with comparatively small booths and a clear product focus, the show sets its own accents.

Novelties at the Watch Fair 2022

Sämtliche Uhrenmarken zeigen in Wien einen tollen Ausschnitt aus ihrem Produktportfolio und präsentieren dem Publikum teils spannende Newcomer. Während die Zenith Defy Extreme mit einem kantigen Karbonfaser-Gehäuse für Aufsehen sorgt, kommen Rennsportfans mit der Chopards Mille Miglia 2022 Race Edition auf ihre Kosten. Erstaunlich robust tritt Nomos mit seiner Ahoi Atlantik ins Rennen, die in dunkelblauer Ästhetik an einem neuen Textilband erscheint und satte 200 Meter Wasserdichtigkeit besitzt.

Union Glashüttes Sportuhr Noramis Datum Sport erhält durch eine leuchtend gelbe Variante zusätzlichen Reiz, während Grand Seikos Designer stolz auf die neue “Skyflake” mit schlanken 34 Millimetern Durchmesser und himmelblauem Zifferblatt sind. Diese und viele weitere Neuheiten machen die Uhren SCHAU 2022 zu einem spannenden Event, das in puncto Unterhaltungswert problemlos mit den großen Messen früherer Zeiten mithält.

Vienna Watch Fair – the new Baselworld?

So will Vienna be the new Basel? Not in the former dimensions of Baselworld for the foreseeable future. What does make us optimistic, however, is the international response: despite its relatively small size and the fact that it is only being held for the second time, the Vienna Watch and Jewelry Fair 2022 is already finding its way into watch magazines and news blogs around the world. The attention is increasing. It is already certain that a third edition will be held at Vienna’s Marx Hall from November 10 to 12, 2023. And should the organizer, “Die Presse” Verlags-Gesellschaft m.b.H. & Co KG, also observe great success at the next Watch Fair, the question of an expansion of the concept is not remote.

Der Beitrag Vienna watch fair 2022 erschien zuerst auf Uhrinstinkt Magazine.