Tag Heuer

Watches by Tag Heuer – Tradition and patents

Edouard Heuer founded his company in Saint Imier in 1860 and moved to Biel with his manufactory in 1867. In 1882, he received the first patent for his stopwatch mechanism and only five years later, he invented the oscillating pinion which is still used. In the hands of his sons a stopwatch was registered for patent approval in 1916 - precise up to the second - as the first in the world. Thus, it is not surprising that Heuer was official timekeeper at several Olympic Games and ski races. Stopwatches for race cars as well as yachting watches with tide indicator were following. In 1985, the family-owned business was sold to Techniques d'Avant Garde, in short TAG, and Tag Heuer was formed. The current collections consist of new editions of classics from earlier years as well as technical and design innovations making clear that the manufactory still ranks among the best in the world.

Which is your favorite?

The balance of sportive models presenting themselves with the exactly right level of luxury has the potential to become your new favorite. What makes every Tag Heuer so special is its distinctive look, among other things, with fancy tab on the bezel. Equipped with helium valves, screwed crowns, rotating bezels, luminous hands and indexes, the various models inspire all friends of technically sophisticated watches.

Explore the wide selection of the Tag Heuer designs: Our online shop offers everything - from the series Tag Heuer Aquaracer and Carrera watches to steel variations from the Formula 1 and the Link Collection up to the gems from the Monaco and Specialists line - numerous models of all current collections:

Aquaracer
Autavia
Carrera
Connected
Formula 1
Grand Carrera
Link
Monaco
Monza
Specialists

Bound to motorsports

Tag Heuer and the history of motorsports are special. Since the company's foundation there has been a fascination about the power of roaring engines and the joy of speed on asphalt with the Swiss member of the Haute Horlogerie. So it is no wonder that the brand was already enthusiastic about sponsoring, timekeeping and race driver testimonials when the Formula 1 was still in its infancy. Up to now, Tag Heuer lives racing in numerous ways and many collections such as series Carrera, Grand Carrera, Formula 1, Monaco or Monza. They combine the sportiveness of racing with the elegance of streamlined chassis, the flair at the edge of the race track of Monte Carlo and the technology of precise bolides.

Carrera

The Carrera Panamericana fascinated Jack Heuer to the extent that he really wanted to dedicate a watch to the South American road race. Since 1963, Tag Heuer has launched the collection Carrera with much success. The Carrera is available as Automatic, Automatic Chronograph as well as quartz version. As its name suggests, the very popular Grand Carrera that was developed later within the collection, brought some more of a watch and technology.

Monaco

A watch with character is the Tag Heuer Monaco with elegant retro colour and the nearly square case. Elegant and still very sporty - since the end of the 1960ies, the first Automatic chronograph in the world has been a legend of the race tracks. The Monaco became an icon after Steve McQueen wore it in 1970 in the cinematic masterpiece Le Mans.

Formula 1

Tag Heuer also devoted to the most popular racing series in the world, of course, with an own collection. After the Carrera and the Monaco the Formula 1 was the third permanent part in the repertoire of timekeepers for a race track. Just like the bolides by Ferrari, Mercedes and Co. it also operates with the latest technology and high tech materials.

Far away from engines - with the Aquaracer under water

For those searching for the thrill under water or with an affinity with the element water, Tag Heuer have already launched timepieces with high waterproofness since 1895. Today, the advancement is called Aquaracer and convinces with a possible watertightness between 100 and 1000 meters. The reliable diving watch is available in many variants and in always new editions.

A little less sporty with the Tag Heuer Link

The Link cannot and does not intend to hide its DNA as real Tag Heuer but if you are looking for a dresswatch by the Swiss traditional brand, this can certainly be found in the Link Collection. The avant-garde watch designed by Eddy Schöpfer is entirely noble, of high-quality at first glance and haptically a dream. Of course, the Link is for ladies and for gentlemen. A wristwatch by this brand has never been more suitable for an evening event.

Welcome in the future – First smartwatch among the luxury timepieces

That Tag Heuer has always been keeping up with the times is proven by the first smartwatch in the Haute Horlogerie. The Connected is surely becoming another classic by the brand and, as highlight in the smart watch world, it is already very popular.